Web design & Creative strategy for technology start-up companies


I helped Chainvu launch its blockchain based product by designing their website and brand identity.


Website design, logo design, with custom WordPress development for a Blockchain based product.

Having previously worked with the Chainvu team on the iOS design of their cloud-based app called Axios, I was thrilled to be tasked with the website & logo design for their new app. Chainvu aims to increase efficiency and reduce the costs of the distribution cycle by harnessing the power of Blockchain technology and cloud-based data.

Project Goals:

  • A fully responsive website – the main task was to create a modern, device-agnostic interactive experience that was informative and conversion optimized.
  • Modern user interface design – the design needed to be an extension of the cutting edge technology that the product provided. The UI needed to visually communicate a tech-savvy look and feel without compromising the simplicity and clarity of the core messaging.
  • Brand identity design – a visual identity and a logo needed to be designed to align with the product core services and messaging. As part of the overall visual language, we created a full set of custom icons and illustrations.
  • An easy-to-use Content management system –  Wordpress is one of the most versatile and cost-effective CMS so we planned to create a fully custom and branded WordPress CMS framework to facilitate future content management

The Design Process:

Creative Strategy, research, and discovery

We started the project by researching the competitive landscape to establish a clear brand differentiation and creative direction. To get the momentum started we began with moodboards which are an easy way to establish a creative foundation for a website design project.

It’s an easy way to compile a wide gamut of appropriate content that defines the visual voice, the personalities, the style and aesthetic of the business product or service. It’s not about creating the content at this stage. It’s about gathering and collocating found content that reflects the emotional feel and mood you want to pursue in the design stage.

Mood boards for web design are like visual prototyping. Like traditional mood boards, web design mood boards compile inspirational elements, color palette, typography and texture in a context that emulates the design elements but is not specific.

One of the moodboards designed and presented to the client.

User Experience Design

In conversation with the client, we determined the primary and secondary user goals and began to design the user journey and the content requirements with a site-map which became the foundation and blueprint for the website design-build.

Once the sitemap was approved we moved onto the design of the wireframes. These designs outlined the page architecture for every unique page template. This phase is critical in providing the general hierarchy of content and user-flow and enables the client to visualize the navigational experience without getting bogged down in the graphical details.

“Chainvu is taking to market groundbreaking technology that can be difficult to get across. Sirus total got it and helped design an overall approach, a colour palette, icons, a website and content that communicates the message as well as the style and credibility of Chainvu itself. He was very engaged and interactive with us from coming up with concepts through to execution. Truly creative and collaborative, while still getting great things done.”
– Bob Burrows,  Founder & CEO at Chainvu

Logo & Brand Identity Design

I start the logo design with sketches and rough ideas. In the initial stages of the logo design process, the ideas are very loose and we are not concerned about details at this stage. We are interested in getting the conversation started to establish a creative direction. Once a general direction is chosen I then start to refine the concept and chip away to get to the final design.

The final logo design as approved by the client.

Custom illustrations as part of the brand identity design.

Custom icons as part of the brand identity design.

Style Guides & User Interface Design

Using the feedback from the moodboards we started building micro-components for the design. These smaller elements would later become the building blocks that would define the pages of the website. Once we had the approval of these smaller components we began to create a Style Guide document which became the reference for developers. With this vital document in place, we started to skin the wireframes with the new UI, typography, and colours to create the final mock-ups.

The final homepage website & user interface design.

Custom WordPress Website Development

I managed the WordPress development process and ensured that production was smooth and that the right team was in place. We started the web development process as soon as the style guide was approved while we were still working on the page mock-ups. This sped up the development process considerably and allowed us to focus on content creation and the finalizing of the mock-ups. Once we had the approval of the page designs we started prepping the files using Sketch app and Invision which are our preferred tools for creating pixel-perfect designs and final interactive filed which match our creative vision perfectly.

Website Deployment

We went through extensive quality assurance and testing before going live. Any bugs or errors were fixed. Once all QA was done and the final checks of approval were given we then proceeded with the live deployment.

About Epic Design

I am a Toronto website and motion graphics designer with over 13 years of experience producing creative work for Fortune 500 companies and small business owners alike. I am passionate about the website design industry and about my client’s products.
My Specialties are: Website design, Identity & logo design, UI (User Interface) design, UX (User Experience) design, banner ads & Motion Graphics.
If you have a product or service and are looking for a custom solution, I can help. Using my expertise you will get custom solutions and ideas that won’t break your budget and yet be spectacular. I produce creative that sells and boosts businesses bottom line. My solutions are custom-tailored and are always measured to ensure maximum ROI.

Interested or have any questions? Please contact me via email or you can reach me at 416.557.7277

Looking forward to connecting with you :)

I'd love to discuss your project needs. Shoot me an email and let's talk!

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