Challenge

Miplan is a Life Insurance start-up with the objective of providing Australians with user-friendly online tools that help them with Life Insurance decisions. The brand needed to appeal to a younger demographic who are traditionally impervious to the necessity of Life Insurance and on average find Life Insurance web sites difficult to navigate and the subject matter dull.

Client

miPlan

Credits

Stephen Handley: Strategy and Content;

My Role

Using bold, flat colours, and clean UI and typography, the result is a web site with modern seductive appeal and user-centric apps and tools. An easy-to-use Insurance Calculator and web app for work as conversion magnets and also provide users with quick tools for getting Life Insurance Rates from some popular Australian Insurance providers. The site is fully responsive and works beautifully across various devices. Since the launch of the new site, it has generated leads on a daily basis with double digit conversion rates. Good stuff!

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