The service areas in GM dealerships felt cluttered and dated. Wall Space is limited in most dealerships, resulting in vital information getting lost. Brand awareness needed to be raised on the GM service advantage. Also, even though GM cars are high-tech yet the brand messaging at the dealer level seemed old fashioned.
Simple, dynamic design and energetic layout of the GM digital menu boards, captured the brand essence and delivered a modern, engaging experience.
St. Joseph Content Group
Michael Jenkins: Account Director;
Dave Dolejsi: Strategist;
Rebecca Yanyk: Project Manager;
Mike Petersen: Motion Graphics Designer;
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