The ask from JWT was to create 3-4 concepts for an upcoming campaign on the Mazda 3 MX5 line. The strategy was to highlight the amazing number of awards that the MX5 had won in it’s category. Present concepts around the idea of winning an award for winning a lot awards!
Michael Collins, the copywriter, came up with some pretty great copy and along with some incredible image assets, they became a source of inspiration for me to come up with some creative storyboards for the web ads and art direction for the posters. The creative was well received by the team at JWT and their client. Great fun was had by all.
Jim Wortley: Creative Director;
Michael Collins: Copywriter;
Joseph Fantetti: Project Manager;