I helped the team at Klick Health with the website redesign of Amitiza a US pharmaceutical brand.
The old site looked cluttered and dated, and as a result was having low conversion rates and was under performing for the major key performance indicators. The goal of the redesign was to be current, educational & goal-oriented for its personas. My role was UI design, creative conception, and art direction, liaisoning between various internal stakeholders.
2 of many creative alternative approaches which were explored. Variety within each creative concept was easily achieved by tweaking various elements within the system.