I helped the team at Klick Health with the website redesign of Amitiza a US pharmaceutical brand.
The old site looked cluttered and dated, and as a result was having low conversion rates and was under performing for the major key performance indicators. The goal of the redesign was to be current, educational & goal-oriented for its personas. My role was UI design, creative conception, and art direction, liaisoning between various internal stakeholders.
2 of many creative alternative approaches which were explored. Variety within each creative concept was easily achieved by tweaking various elements within the system.
I'd love to discuss your project needs. Shoot me an email and let's talk!